Repetition is Good Habit

ZVYK

ZVYK celebrates the unique beauty in each of us and promotes good habits for a healthier and happier self. The brand's visual identity embodies this philosophy, drawing inspiration from the concept of good habits and repetition.

Through a process of repetition, rotation, transformation, and mirroring, simple shapes are transformed into unique, bold, and expressive visual elements. This playful approach reflects the brand's commitment to self-expression.

The logotype, a customized version of Melanzane by PlayType, features delicate serifs that are subtly present. The typographic system further embodies the brand's rebellious spirit, embracing distorted typography that breaks traditional rules, which aligns perfectly with ZVYK's message of individuality.

Client
ZVYK

.Oddity Studio

Location
Korea

Classification
Skincare

Service
Identity Design
Packaging Design
Art Direction

Creative Direction
Alice Mourou

Design
Alan Wa Lun
Alice Mourou
Nicholas Cheung

Motion
Nikita Shchukin

Photography
Alice Mourou

Account Manager
Kirill Runkov