(M) 852-6935-9564 (E) alanw0316@gmail.com
to Coffee
Cupping Room Coffee Roasters is an award-winning specialty coffee roastery dedicated to deliver the highest quality and freshest coffee from field to cup.
The brand identity embodies this journey, seamlessly translating the "field to coffee" philosophy. The beauty lays in its simple and functional structure. From full image to small detail, the concept goes in line with the brand’s philosophy that oversees the quality of coffee starting from relationships with growing estates to a perfect cup served at the shop.
This notion extends to every aspect of the information presented, from the coffee bean bags to the bespoke capsule packaging. Paring Matter by Displaay Type, every element is organized in a way that is effortlessly digestible.
Client
Cupping Room
.Oddity Studio
Location
Hong Kong
Classification
F&B
Service
Identity
Packaging
Art Direction
Creative Direction
Alice Mourou
Design
Alan Wa Lun Wong
Audrey Ma
Lynne Ng
Photography
Alice Mourou
Nikita Shchukin
Account Manager
Kirill Runkov