(M) 852-6935-9564 (E) alanw0316@gmail.com
Designed for low-income communities, IMMI watch is a menstrual tracker that requires no charging or connection to an application. The device aims to be distributed through charities to empower women with access to essential health education and information.
IMMI watch embodies the core values of bravery and boldness, reflected in its brand identity. The bespoke typeface, inspired by the beauty of the female body, features ink traps and a contrast of straight and curved lines. The soft skin tone color palette and natural shapes combine to create a powerful and empowering character for IMMI.
Simplicity is a key principle reflected in the watch's packaging and printed materials. The packaging label and instruction manual are printed with a single color on colored paper, minimizing production costs without compromising on visual impact. This approach, combined with the bold typographic system, results in a simple yet eye-catching product that proudly celebrates womanhood.
Client
IMMI Watch
.Oddity Studio
Location
United Kingdom
Classification
Health & Wellness
Service
Identity
Packaging
Type Design
Art Direction
Creative Direction
Alice Mourou
Design
Alan Wa Lun Wong
Lynne Ng
Photography
Alice Mourou
Account Manager
Kirill Runkov