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Future 
Classic


Future Classic
Future Classic is a contemporary take on timeless and effortless attire. The brand embodies the idea that our future will eventually become someone's classic. Modified based on Lausanne by Nizar Kazan, the logo captures this duality. The clean and minimal sans-serif represents the future, while the heavily adorned serif typeface with rounded serifs symbolizes the classic.


















Client
Future Classic

.Oddity Studio


Location
Hong Kong

Classification
Fashion & Apparel

Service
Identity Design
Art Direction

Creative Direction
Alice Mourou

Design
Alan Wa Lun Wong
Nicholas Cheung

Photography
Alice Mourou
Nikita Shchukin

Account Manager
Kirill Runkov


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