(M) 852-6935-9564 (E) alanw0316@gmail.com
Classic
Future Classic is a contemporary take on timeless and effortless attire. The brand embodies the idea that our future will eventually become someone's classic. Modified based on Lausanne by Nizar Kazan, the logo captures this duality. The clean and minimal sans-serif represents the future, while the heavily adorned serif typeface with rounded serifs symbolizes the classic.
Client
Future Classic
.Oddity Studio
Location
Hong Kong
Classification
Fashion & Apparel
Service
Identity Design
Art Direction
Creative Direction
Alice Mourou
Design
Alan Wa Lun Wong
Nicholas Cheung
Photography
Alice Mourou
Nikita Shchukin
Account Manager
Kirill Runkov